When not fully engaged it is ultimately an opportunity lost to a retailer when there are unproductive items occupying space on shelf. It is not only imperative to have the product on shelf, but it is highly significant to have the correct amount of space allocated on shelf/in planogram in order to deliver sales growth. A planogram is a visual merchandising tool that conveys your merchandising strategy to the customer, it does this by having the right product, in the right store, merchandised on the right shelves where shoppers can easily find it, contributing to the overall shopping experience, which ultimately drives sales growth.Īn optimal planogram strategy will identify product performance, optimizing space to sales and allocating the correct shelf space to those high volume sku’s that are driving sales. This along with having the correct allocation of space for each item will maximize the productivity of the planogram. The simple reason to increase sales, but how is this done?Ī planogram’s core purpose is to increase sales by determining the optimal placement for each product within the category.
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